I made my annual pilgrimage with Ayesha to the LA Auto Show this past Sunday. In keeping with tradition, Ayesha snapped a photo of me in the biggest pick-up truck I could find. Here I am at the LA Auto Show in 2004:
The NYC Auto Show 2004:
LA 2007 (the LA Auto Show moved from a Jan to Dec format in 2006 but for some reason I failed to take the requisite photo in 2006 and I think I refused to take pictures in 2005 since we were living in San Diego at the time so I went to the San Diego Auto Show which I deemed simply pathetic):
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRIJsWF_U18WbAonhuF-l38BnTwt29NidJkoaNsyClIJl04gSaZ2bMYcyrnp1YNhyphenhyphenDr19Y7pxwnqhDoFB70Ptamd_4Xj989eBk50zXHAJ8yxFwQnQfxZ2TBYaW5waEjLsF_v97Ow/s320/IMG_0248.jpg)
LA 2008:
and this year, LA 2009:
I think I have pictures in a big pick-up that go back even farther but they were pre digital camera. It's obvious to anyone who knows me that I am a car guy. I love going to the Auto Show and look forward to it every year. It's better than Christmas. And if you have ever attended with me (mostly Dave, sometimes Zach, sometimes Sunil G., always Ayesha) you know that I will go to every room, check out every manufacturer and sit in almost any car I can. I always start with Porsche (I generally don't eat dessert first but Porsche is my crack) and then work my way to the aftermarket room. It is usually a three to four hour ordeal for those who attend with me.
The big pick-up tradition started when I realized what an absurd vehicle it truly is. I usually gravitate towards a duallie (the ones with four wheels in the back, two on each side) because it represents the pinnacle of the genus. Here is a truck that can seat a family of six (when in crew cab form), posses an engine upwards of 7 liters and tow in excess of 24,000 pounds. That's more than five Range Rovers or two mobile homes (aka a Kentucky mansion). A fully decked out Ford F-450 Super Duty King Ranch edition starts at $56,000 and can go north of $70,000 when fully loaded. That's a $70,000 pick-up truck!!! Unless you are in the business of hauling logs, transporting horses (at least more than 4 at a time), towing big-rigs or participating in demolition derbies, owning such a vehicle seems pointless. You can't parallel park the thing, it wont fit in many parking garages, and it takes up the entire lane and more so on narrow roads. Not that I care too much about gas consumption but these things can guzzle gas or diesel to the tune of 10-12 miles per gallon. I think the only thing worse on consumption is an M1 Abraham's tank or that thing that carries the space shuttle to the launch pad. That is why this picture is simply preposterous.
Notice the little green leaf on that 5.7 liter power stroke turbo diesel. Are you telling me this rig is green, like the Toyota Prius? REALLY???????
Why I pick on the duallie here is that it's emblematic of what's wrong with American car industry and explains why this was probably the worst LA Auto Show I have been to in my roughly 15 years of attending. Unless you have hiding in a cave in Afghanistan with Osama Bin Laden you are no doubt aware that the American auto industry has been hammered lately. Both GM and Chrysler ended up taking TARP money after years of making horrible horrible cars and SUVs. If you want to know how bad Chrysler made cars, read this review by Dan Neil, a professional car critic for the LA times, about the Chrysler Sebring (and that was in 2007, when Chrysler was just acquired by Cerberus, before the shit hit the fan). All three auto makers chased the higher profit margins associated with pick-up trucks and SUVs at the expense of investing in R&D with respect to their other offerings. When gas prices exploded (maybe because of market manipulation by Goldman Sachs according to Matt Taibbi) sales of gas guzzling SUVs and pick-up trucks plummeted. Sadly, the big three had no where to turn to make up for those lost profits since they had neglected their automotive segment for so long. Then Fannie and Freddie were bailed out, Lehman folded, Merril hit the skids, AIG got bailed out, Wamu failed, Wachovia went caput, TARP kicked in, Iceland returned to the stone age etc. etc. etc. and we found our selves in the great recession.
The duallie is a wonderful example, years in the making, of those management follies. It's a hulking mass of metal, steel and plastic clocking in at over 19,000 pounds GVWR in some iterations, sucking gas faster than we can pump it, and priced as much as a 911 Carrera (again, to be fair, in some iterations and assuming you get a base 911). When we were all flush with home equity lines of credit, ordering bottles of Crystal at Dorsia, flying first class and regularly attending the state fair and rodeo, maybe this was a calculating purchase. Now, who is going to buy this? In Europe the duallie is a mythical creature as rare as a unicorn or an un-doctored photo of Nessie (that's the Loch Ness Monster for you non Loch Ness enthusiasts).
So, that brings us to this year's show. The big item for Porsche was its new four seater, the Panamera. In a better economy there would have been great fanfare with kooky things like a full cutaway of the car and lots of old Porsches, maybe even a lineup of old four door Porsche concepts. This year there was none of that. Only one old Porsche on display and a few Boxtsers, Caymans and Carreras. But they did have a few Panameras and even one that you could sit in (which for me was the highlight of the whole day). Overall though it was clear that money is tight for the global auto industry. Manufactures that normally bring their entire line-up of cars remained parsimonious, bringing only a mixed smattering and using less exhibition space to do so. And Nissan and their high end Infinity brand were missing all together. Nissan is a huge global automaker so it definitely says something when they choose to forgo displaying their cars at what is arguably the birth place of the automotive market in the U.S. In the usually overflowing room of super high end exotics there was no Lamborghini, Bugatti, Ferrari or Maseratti. Again this is lamentable since Southern California is a vary large market for those makes. Since Saturn is effectively dead (no buyers) they were gone and it is clear Mercedes has killed the Maybach brand since one was no where to be found. Even the over-the-top aftermarket room usually full of exotic cars with flashy rims and stereos, lifted 4x4 vans, van conversions, celebrity cars and sellers hawking everything from toy cars to auto polish and wallets was subdued. In years past the whole aftermarket convention space has been filled. This year it was about half full with the other half turned into a "kidzone," whatever that is. So I guess all I can say was that going to the LA Auto Show this year felt like hoping to go to Disneyland, but ending up at Santa's Village in July. I blame the fucking duallie.